TikTok Masterclass
TikTok is NOT Instagram and the sooner you stop treating it like it is, the sooner it actually starts working for you.
I'm running a live masterclass covering everything you need to know to show up on TikTok with confidence and actually get results.
We're going through how the platform and algorithm actually works, how to set your account up properly from the start, what content performs and why, the do's and don'ts that most people learn the hard way, how to use TikTok live strategically, and how to turn viewers into followers and followers into buyers.
There's a Q&A at the end so you can get answers specific to your account and where you're stuck right now.
Early bird tickets are $29 before the price goes up to $49.
Replay included if you can't make it live.
Date dropping very soon so grab your spot now.
Everything you need to know to get results on TikTok & why your Instagram approach is the first thing to leave behind
You downloaded the app. Maybe you've even posted a handful of times. But every time you open it you feel like you've walked into a party where everyone else got the memo and you DIDN’T. So you do what makes sense, you take what's working on Instagram, tweak it slightly, post it over there, and wait.
The views come in at 54. Maybe 112 if you're lucky. You check back every twenty minutes hoping the algorithm picked it up. It didn't.
So you post again. A Reel that did well on Instagram, a polished clip, something you actually put effort into. Same thing. You're talking and nobody's in the room. And the frustrating part is you can see other accounts, some with way less experience than you, pulling thousands of views on content that looks like it was filmed in thirty seconds on a Tuesday morning. No fancy editing or even aesthetic. Just them, talking. Wtf right?
That's not luck. That's platform literacy.
TikTok does not care how good your content looks. It cares whether you feel REAL And if you've been trained by years of Instagram to lead with polish, with the right angle and the right caption and the cohesive grid energy, you've basically been practising the wrong thing for this platform. Every instinct you've built works against you over there until you understand why.
That's what this masterclass is about. We're going through what TikTok is actually asking for, what works right now and what kills your reach, the do's and don'ts that nobody spells out clearly, and the best practice that makes the difference between an account that gains traction and one that stays stuck. There's a Q&A at the end so you can bring your specific account, your specific situation, and get REAL answers rather than generic advice.
What we’re covering
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Why TikTok's algorithm works completely differently to Instagram, how it distributes your content to people who've never heard of you, and how to shift your thinking from a following-based platform to a content-based one. This is the foundation everything else builds on.
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Profile optimisation, niche clarity, and the setup mistakes most beginners make before they've even posted their first video. Getting this right early saves you a lot of wasted effort.
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Why polished content underperforms, how the first two seconds of your video determine everything, and what content types consistently work for business owners and creators at every stage. We'll go through how to take an idea and execute it in a way that feels native to the platform rather than imported from somewhere else.
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What kills your reach without you realising it, from watermarks to hashtag mistakes to shadow ban triggers. What to do in the first 30 minutes after posting. How your own engagement behaviour as a creator affects your reach, and why cross-posting directly from Instagram is working against you.
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When live actually helps your growth and when it doesn't. What to do before, during and after to make it worth your time, and how to use it as a genuine trust-building and conversion tool rather than just a visibility play.
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How to build content that gets views and content that gets follows, because they're not always the same thing. How to drive people into your world without it feeling like a sales pitch, and CTA strategy that works on TikTok without coming across as pushy or out of place.
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Bring your questions, your account, and whatever you're currently stuck on. This is the part where we get specific to you.
Live masterclass, date to be announced shortly.
Replay included so you won't miss anything if you can't make it on the day.
Early bird tickets are $29.
Price goes up to $49, so lock it in now while it's still the easy yes.