About Cass
Soooo who even am I?
I'm Cass Valzacchi, the founder of The Valzacchi Collective.
I've spent my career on both sides of marketing, inside corporate teams building strategy for other people's brands, and out on my own building an audience and a business from nothing. These days I bring both to the women I work with.
the short version: corporate, then TikTok, then you
My story
Where The Valzacchi Collective actually came from.
Uni
Bachelor of Business, QUT
I studied a Bachelor of Business majoring in Marketing and Management at QUT.
10+ years
Corporate marketing and operations
Then I spent over ten years working through corporate marketing and operations roles, first as a Marketing Manager, later as an Operations Manager. Everything I teach now is still backed by that training, not just whatever's trending this week.
2020
Leaving corporate for TikTok
I left the corporate world and started building on TikTok, using the same marketing strategy I'd been applying to other people's brands, just pointed at my own for the first time.
Three years in
500K+ followers and a $1M+ business
I grew a personal following past 500K and built a business past $1M in three years, with no ads and no team behind it.
500K+personal following$1M+business in three years0ads, and no teamThen
The DMs started
That was under a different name, a personal brand rather than a business. Once other women started reaching out asking me to help with their own social media strategy, I wanted a space built specifically for them.
Now
The Valzacchi Collective
Which is where The Valzacchi Collective actually came from.
Today
Today I work with women running their own small businesses.
Product or service based, who are good at what they do and ready for their content to finally reflect it.
Some weeks that looks like ongoing strategy support, others it's a fully planned content calendar, or a tool trained in their voice for the days there's no time to think about content at all.
Ways I can help you
Which one sounds like you?
1:1 Strategy Support
Get the strategy and the support to finally build a brand online that matches what you've built everywhere else.
I help you build a business presence that actually sounds like you, and one that doesn't cost you every spare hour you have just to keep up.
Explore 1:1 Support →1:1 Hour of Power consult call
60 minutes. Full strategy. Zero small talk.
You already know what you're building. You can feel what your brand is supposed to be. But somewhere between the idea and the execution, things get blurry and you end up creating content that feels fine, but not quite right.
Book an hour consultation call →Content Planner
No more guessing what to post, and no more crickets when you do.
Your Content Planner is a full strategic guide to your month: what to create, when to post it and why. You film it, edit it and post it, with the thinking already done.
Your next month's Content Planner →Back Pocket AI · launching soon
A tool trained in your voice for the days there's no time to think about content at all.
The Back Pocket AI actually remembers you, gives copy and content suggestions aligned to you, and will be your best friend to grow your brand online.
Join the Back Pocket AI waitlist →If that's where you're at, you're in the right place.
or come and say hi on Instagram, @cassvalzacchi