I'm Cass Valzacchi, the founder of The Valzacchi Collective.
I've spent my career on both sides of marketing, inside corporate teams building strategy for other people's brands, and out on my own building an audience and a business from nothing. These days I bring both to the women I work with.

I studied a Bachelor of Business majoring in Marketing and Management at QUT, then spent over ten years working through corporate marketing and operations roles, first as a Marketing Manager, later as an Operations Manager. Everything I teach now is still backed by that training, not just whatever's trending this week.

In 2020 I left the corporate world and started building on TikTok, using the same marketing strategy I'd been applying to other people's brands, just pointed at my own for the first time. I grew a personal following past 500K and built a business past $1M in three years, with no ads and no team behind it.

That was under a different name, a personal brand rather than a business. Once other women started reaching out asking me to help with their own social media strategy, I wanted a space built specifically for them, which is where The Valzacchi Collective actually came from.

Today I work with women running their own small businesses, product or service based, who are good at what they do and ready for their content to finally reflect it. Some weeks that looks like ongoing strategy support, others it's a fully planned content calendar, or a tool trained in their voice for the days there's no time to think about content at all.

If that's where you're at, you're in the right place.