Content that's already planned and written, so all that's left is hitting post.

A full Instagram content calendar built specifically for your brand, so you open the app knowing exactly what to post and why.

Your Week, Mapped

Preview
Mon The five-star review that made me rewrite my whole offer Feed
Tue The question I get in my DMs every week, answered properly Story
Wed What actually happens between "you're booked in" and the big day Reel
Thu A client compared me to the bigger name in town. Here's what she said next. Feed
Fri The corner I almost cut to save money, and why I didn't Story
Sat The slowest job I've ever done, and the one I'm proudest of Reel
Sun The unglamorous part of this job nobody ever asks about Feed
5 hook variations included daily Captions written

FOR THE BUSINESS OWNER WHO'S DONE GUESSING

You know content matters. You don't have the time, or honestly the headspace, to sit down and map out a month of it yourself.

This is that month, done for you, in your voice, built around your actual audience.

Every Package Includes

01

Feed Content, Fully Outlined

Every feed post arrives ready to film, not just written. Each one includes:

  • Content type, Reel, Talk to Camera, or Carousel
  • Text hook on screen, the exact line your audience sees first
  • Full copy scripting, word for word
  • Supporting caption, written and ready to post
  • Filming and creation advice, how to actually shoot it
02

Daily Story Ideas

Running independently of your feed content, so Stories never feel like an afterthought.

03

Daily Trial Reels

Short, 15-second Reels with up to five hook variations a day, each with one caption variation included.

04

Ideal Target Audience Deep Dive

A one-time deep dive for first-time clients, so every post across the plan speaks to the right person from day one.

05

Account Audit

A full audit of where your account stands right now, so you know exactly what's working before we build on top of it.

Bonus

HOW IT WORKS

From your goals to a documented strategy, in four steps

01

We start with your goals and your numbers

We talk through what you're working toward, then look at your current account together, what's landing with your audience and what's falling flat, plus anything on the calendar that matters that month, a launch, an event, whatever's coming up.

02

I go away and go deep

I dig into who you're actually speaking to, get clear on your content pillars, and work out exactly what messaging is going to resonate with your ideal client.

03

It gets built into a strategy document

Everything from that deep dive is written up into a full content strategy, the actual thinking behind every post, not just a calendar of dates.

04

You post with confidence

You get the full Content Planner and post knowing every piece is built to land, instead of guessing at what might work.

GOOD TO KNOW

If you've chosen the 60 or 90 day planner, there's a built-in break between each 30 day block.
That's where we review that month's statistics together and pivot the strategy wherever the data says to, instead of running the same plan blind for months at a time.

Client Case Study

She went on maternity leave. Her content didn't skip a beat.

A beauty therapy business owner came to me a few weeks out from maternity leave. She didn't want her Instagram to go quiet while she was away, but she didn't have the time to plan it herself either, and whatever we built needed to be simple enough that she or her team could pick it up and actually run it without her holding it together.

We built her a full strategy and content planner before she left. The third post from that plan went viral almost immediately, pulling 109,375 views and reaching 71,832 accounts within 24 hours of going up.

From there, even the trial content used to test and refine the direction kept performing, pulling in 44,769 views and reaching 29,641 accounts on a single Reel that was only ever meant to try an idea out.

Reel Insights
Post 3 of the plan · First 24 hours
Went Viral
109,375
Views
71,832
Accounts Reached
32
New Follows
12s
Avg. Watch Time
"This post hit. Definitely the most views I've ever had on a post, and it took me three minutes to film." Client, Beauty Therapy Business