For the business owner who's done guessing
You know content matters. You don't have the time, or honestly the headspace, to sit down and map out a month of it yourself.
This is that month, done for you, in your voice, built around your actual audience.
No more guessing what to post, and no more crickets when you do. Your Content Planner is a full strategic guide to your month: what to create, when to post it and why. You film it, edit it and post it, with the thinking already done.
a whole month planned at a time
Your week, mapped
week 1
Sample week for a founder-led small business
How you'll use it
Sit down on batch day knowing exactly what to film.
Your planner maps out the whole month before it starts, so there's no mind blank and no wasted time.
You still create the content: you film it, edit it and post it. Every post already has its hook, script, caption and filming advice, so you can smash out a month of content in your batch days and never worry about what to post, when or why again.
Just a peek at what's inside
This sample shows the kinds of things your planner includes, so you can picture it. Your real planner is set out differently: feed days alternate between carousel ideas and Reel ideas, Reels alternate between b-roll with text on screen and talk to camera, and Stories are planned separately as their own daily element.
View a sneak peek of what planners encompass below ↓tap any day to look inside
If you started your business to get your time back and now you're answering DMs at 11pm, this one's for you.
Pillar: Founder lifeIdeal client: The owner doing it all
I started my business to get my time back. [YOUR WORDS: the moment you realised you'd built yourself a second job] Save this for Sunday night when you plan your week.
- Hook (as above)
- Why you started, and what it was meant to give you
- Where your time actually goes
- The three jobs only you can do
- What I'd hand off or drop first
- One boundary that changes the whole week
- What it looks like 90 days later
- Save this for Sunday night
The question I get in my DMs every week, answered properly
Pillar: CommunityIdeal client: Everyone
- Screenshot the question (hide the name)
- Answer it to camera in under 30 seconds
- Question sticker: “What do you want to know?”
…and that's when I realised my quietest client was the one sending me half my bookings.
Pillar: Business behind the scenesIdeal client: The loyal regular
She never left a review. She never posted a tag. [YOUR WORDS: how you found out she'd been sending people to you] Tag the friend who sends you everywhere 🤍
- My quietest client was my best marketing. I had no idea.
- She's never left a review. She's sent me 30 clients.
- Regulars, this one's about you.
- Film where you work, phone at eye height
- One take, no script, hair however it is
- Text on screen stays up the whole video
- How you found out (the exact moment)
- What she said when you asked her
- Why it changed how you look after regulars
Founders who hate being on camera: I need you to read slide 3.
Pillar: EducationIdeal client: The camera-shy founder
I used to delete every video before I posted it. [YOUR WORDS: the first time you filmed yourself and how it went] Save this for your next batch day.
- Hook (as above)
- Why it feels so awkward at the start
- The shortcut most founders skip
- Three formats that don't need your face
- What to say in your very first video
- Save this for your next batch day
The corner I almost cut to save money, and why I didn't
Pillar: ValuesIdeal client: Everyone
- Show the product you refused to swap
- Poll: “Would you have noticed?”
- One line on why it matters to you
I'm lowkey embarrassed to admit what I used to say to clients who didn't rebook.
Pillar: Behind the chairIdeal client: The client who drifted away
I used to send a message that made people feel guilty for not coming back. [YOUR WORDS: what you send now] If you're one of mine and it's been a while, the door's open.
- The rebooking message I'm not proud of.
- If you haven't been back in a while, read this.
- I changed one text and my rebookings doubled.
- Your hands at your desk
- Your calendar or booking screen
- Closing the laptop at the end of the day
- Window light beats overhead lights
I dunno who needs to hear this, but if you've rewritten your bio four times this month, we need to talk.
Pillar: PersonalityIdeal client: The overthinker
Done is better than perfect, especially for a bio. [YOUR WORDS: the bio you'd write if nobody was judging] Comment BIO and I'll send you my three-line bio template.
- Sit somewhere comfy, natural light
- Laugh at yourself first
- Text on screen stays up the whole video
- Your own bio rewrite story
- The three lines every bio needs
- Invite them to comment BIO
Start here
Hi there,
Here's your Instagram plan for the next four weeks. Every post comes from your content strategy, so the hooks, scripts and captions are built around your audience. Each week mixes feed posts, Reels and daily Stories so your feed stays varied.
Anything marked [YOUR WORDS] is a spot for your own story. Move each post's status along as you go.
Overview · four weeks at a glance
Weeks 2 to 4 fill in the same way, every post with its hook, script and caption.
Every package includes
Every feed post arrives ready to film.
Scripted and captioned, so your batch days go straight to filming.
Each one includes:
tap any part to see it on the phone
Daily story ideas
Running independently of your feed content, so Stories never feel like an afterthought.
Daily trial Reels
Short, 15-second Reels with up to five hook variations a day, each with one caption variation included.
Ideal target audience deep dive
A one-time deep dive for first-time clients, so every post across the plan speaks to the right person from day one.
Account audit
A full audit of where your account stands right now, so you know exactly what's working before we build on top of it.
Choose your package
Pick the length that fits where your business is right now.
1 Month
$350+GST
30 days of content, fully planned and written.
30 days
What's included
- 30 days of feed content, fully planned
- Daily story ideas
- Daily trial Reels, up to 5 hooks a day
- Target audience deep dive (first-time clients)
- bonus Account audit
2 Months
$650+GST
60 days of content, fully planned and written.
60 days, reviewed every 30
What's included
- 60 days of feed content, fully planned
- Daily story ideas
- Daily trial Reels, up to 5 hooks a day
- Target audience deep dive (first-time clients)
- Strategy review every 30 days
- bonus Account audit
- bonus AI for Social Media Masterclass
3 Months
$950+GST
90 days of content, fully planned and written.
90 days, reviewed every 30
What's included
- 90 days of feed content, fully planned
- Daily story ideas
- Daily trial Reels, up to 5 hooks a day
- Target audience deep dive (first-time clients)
- Strategy review every 30 days
- bonus Account audit
- bonus AI for Social Media Masterclass
- bonus TikTok Masterclass
All prices plus GST. Payment plans available at checkout.
Side by side
| What you get | 1 Month | 2 Months | 3 Months |
|---|---|---|---|
| Days of content | 30 | 60 | 90 |
| Feed content, fully outlined | |||
| Daily story ideas | |||
| Daily trial Reels, up to 5 hooks a day | |||
| Ideal target audience deep dive (first-time clients) | |||
| Bonus: account audit | |||
| Strategy review between each 30-day block | – | ||
| Bonus: AI for Social Media Masterclass | – | ||
| Bonus: TikTok Masterclass | – | – | |
| Payment plan available | |||
| Price (+GST) | $350 | $650 | $950save $100 |
How it works
From your goals to a documented strategy, in four steps.
We start with your goals and your numbers
We talk through what you're working toward, then look at your current account together: what's landing with your audience, what's falling flat, and anything on the calendar that matters that month. A launch, an event, whatever's coming up.
I go away and go deep
I dig into who you're actually speaking to, get clear on your content pillars, and work out exactly what messaging is going to resonate with your ideal client.
It gets built into a strategy document
Everything from that deep dive is written up into a full content strategy: the actual thinking behind every post.
You post with confidence
You get the full Content Planner and post knowing every piece is built to land.
If you've chosen the 60 or 90 day planner, there's a built-in break between each 30 day block. That's where we review that month's statistics together and pivot the strategy wherever the data says to.
Client case study
She went on maternity leave. Her content didn't skip a beat.
A beauty therapy business owner came to me a few weeks out from maternity leave. She didn't want her Instagram to go quiet while she was away, but she didn't have the time to plan it herself either, and whatever we built needed to be simple enough that she or her team could pick it up and actually run it without her holding it together.
We built her a full strategy and content planner before she left. The third post from that plan went viral almost immediately.
This post hit. Definitely the most views I've ever had on a post, and it took me three minutes to film.Client, beauty therapy business
tap to see her real screenshots
Reel insights
Post 3 of the plan · first 24 hours
109,375
Views
71,832
Accounts reached
32
New follows
12s
Avg. watch time
From there, even the trial content kept performing: 44,769 views and 29,641 accounts reached on a single Reel that was only ever meant to try an idea out.
Ready when you are
Know what to post, when, and why.
A month of content strategy built around your audience, so your next batch day starts with a plan.