For mums and women in business
From working out what to sell to making your socials sell it.
A business that fits your life, and content that feels like you to post.
Social media strategy that turns followers into buyers, with content that feels good to post, completely authentic to you and your brand, built around your life, professional & personal skills and the hours you've actually got. And if you're starting out, a clear plan for what to sell and how to sell it, without ads and without burning out.
With my strategies & support, you'll still love what you've built a year from now.
this is for you if you've got…
- an e-commerce or product business
- a service based business
- a digital product business
- no idea what to sell (yet)
Who this is for
For the woman building something of her own, wherever she's starting from.
which one sounds like you? tap to flip
home with the kids
and no idea what I'd sell (yet)
tap to flip ↻Maybe you're home with the kids and you want an income that's properly yours. It has to fit in nap times and the margins of your day, and you've got no idea what you'd even sell. But you already know how to do something well enough that people come to you for it without thinking to pay you for it.
What comes naturally to you is exactly what someone else will pay for.
Join the Aligned Income AI waitlist →I sell a product
but my socials aren't bringing in sales
tap to flip ↻Maybe you've got a product you're proud of and a shop ready to go, but most of your sales still come from the same loyal handful, and your socials aren't bringing in anyone new. Product shots get a handful of likes, launches land quietly, and the only time sales really move is when you discount.
Let's make your content sell for you every day, no discount code needed.
Find your fit →still in a job
and doing the maths on leaving
tap to flip ↻Maybe you're in a job that relies on you more than it pays you for, and you've started doing the maths on how many more years of that you're willing to give. You haven't quit. But you're figuring out what you'd need in place before you could.
Your income stream can change when you do.
Join the Aligned Income AI waitlist →I sell a service
with gaps in my calendar to fill
tap to flip ↻Maybe you've got regulars who rebook and clients who send their friends your way, but there are still gaps in your calendar you're trying to fill. Your clients hype you up in the comments, your posts sit in 200 view jail, and the people scrolling past never become the people booking in.
Let's turn the people watching into the people booking in.
Find your fit →I've made a digital product
and it's not selling like it should
tap to flip ↻Maybe you've poured everything you know into a course, an ebook or a set of templates, launched it, and heard crickets after the first few sales. You know it's good. You just don't have a content plan that keeps it selling on the days you're not launching.
I built $1M+ in digital product sales organically. Let's get yours selling.
Find your fit →Ways to work with me
Pick the one that sounds like you.
what do you need most right now?
I want someone in my corner
1:1 Strategy Support
Best for when you want an expert checking in on your content every single week.
Weekly strategy and mentorship, so you stop second guessing every post and finally show up online the way you already do in your business.
- Voice note access to me, Monday to Friday
- A 60-minute strategy call every month
- Unlimited content reviews, plus your full content strategy
I need fresh eyes, fast
The Hour of Power
Best for when you need clarity on one thing, and you need it this week.
One focused consult call with a fresh, expert set of eyes on exactly what's not working, so you leave with the fix instead of another list of things to try.
- A questionnaire first, so we skip straight to strategy
- 60 focused minutes on your brand, audience and content
- A full strategy document within a few business days
plan it and write it for me
Content Planners
Best for when you know content matters and don't have the headspace to plan it.
A full month of content planned and written for you, so posting is finally one less thing pulling your attention away from the business itself.
- Every post scripted, with the hook, caption and filming notes
- Daily story ideas, plus trial reels with five hooks each
- An account audit and audience deep dive to start
content in my voice, on demand
Waitlist openThe Back Pocket AI
Best for the blank-page days, when you need a hook, a caption or a plan in minutes.
Your own content strategist trained in your voice, ready whenever you need it, so a blank page never costs you another hour.
- Remembers your brand and your tone of voice
- Hooks, captions, content plans and selling sequences on demand
- Cancel anytime, no lock-in contracts
help me work out what to sell
Waitlist openAligned Income AI
Best for when you want an income of your own and haven't worked out what it is yet.
Your Human Design, your skills and the hours you've genuinely got, turned into a clear plan for what to build and how.
- Your full Human Design, and what it means for how you work
- 3 to 5 product ideas built from your actual experience
- A 90 day plan, from one questionnaire that takes under an hour
Not sure which one fits? Book an Hour of Power and we'll work it out together.
The proof
I proved it on my own business first.
10+
years in corporate marketing and operations
500K+
followers grown on my own personal brand
$1M+
in revenue from that following, in three years
$0
spent on ads, and no team behind it
That was a different venture, under a different name. The Valzacchi Collective is where that exact process gets applied to women running their own small businesses.
Hi, I'm Cass
I've done both sides of this.
Most people teaching content have done one side of this or the other: the corporate strategist who's never actually built an audience, or the creator who built one without ever learning the strategy underneath it.
I've done both, proved it on my own business first, and now build it for women running theirs.
- Bachelor of Business (Marketing & Management), QUT
- 10+ years in corporate marketing and operations
- Grew my own personal brand past 500K followers
- Built that following into a business past $1M in three years
In their words
Content Planner client · Beauty therapy business
109,375
views in 24 hours, on post 3 of her plan
“This post hit. Definitely the most views I've ever had on a post, and it took me three minutes to film.”
We built her plan a few weeks before she went on maternity leave. Her content didn't skip a beat.
See the Content Planners →“When I started with Cass, the business had made around $10,000. I am now sitting at approximately $40,000 in revenue… That goal felt incredibly far away six months ago. It now feels genuinely possible.”
Client · in her first two years of business“The first call we had I literally felt you had jumped into my mind and connected all of the dots that I was simply missing.”
Client · after our first callThe messages, as they came in
Hover to pause. Tap one to read it.
Your next step
Not sure where to start?
Tell me where you're at and what you're building. We'll work out the right next step together.