Your Black Friday, planned day by day.
for the small business owner doing it all xx
Every post, story and email from now until your sale ends, mapped out day by day, with hooks and talking points to guide you. Pick service or products, pop in your offer, and each morning you'll open it to exactly what today needs. Tick it off, then get back to running your business.
$69 · instant access · works on your phone
this is one day. your planner has a whole month of them
if this is you every year...
Black Friday sneaks up, and the sale goes quiet.
You're the one answering the enquiries and doing the actual work, so marketing gets whatever's left at the end of the day. Black Friday ends up the same way. You know you should do something, so the night before you throw together a sale graphic, post it, maybe add a story, then spend the weekend refreshing your notifications and wondering where everyone went.
The businesses that have a great Black Friday started talking about it weeks earlier. They got new people seeing them, gave those people a reason to trust them and built some anticipation, so by the time the offer dropped, buying felt like the obvious next step.
Pulling that off means planning four weeks of content in the busiest month of your year, while you're already holding everything else in your head. So I did the planning for you. The planner tells you what to post each day, what to share on stories and when to email, with hooks and talking points so you're never starting from a blank page.
Most days it's one post and a few stories, with a hook and talking points to get you started.
Wake up knowing exactly what to post.
It's 7.40 on a Tuesday. Your inbox is already filling up and there's a quote you promised to send before ten. You open the planner and today is waiting for you: a myth-busting reel, with the hook and talking points already written. You film it in the car before your first call, tick it off and get back to everything else. Tomorrow's job will be there when you get to it.
What comes off your plate
- Planning four weeks of content in your head at 11pm
- Staring at a blank caption, trying to sound like yourself
- Guessing what to post and hoping it lands
- Throwing the sale together the night before
What you've got now
- One clear job each day, in the right order
- Hooks, talking points and subject lines, ready to copy
- A plan that builds trust before it asks for the sale
- People who've been waiting for your offer by the time it opens
Three steps, then you just tick.
Coaching, beauty, photography and VA work, or candles, clothing, skincare and digital products. The whole plan rewrites itself around how you sell.
What you're selling, who it's for, your price, and your freebie or VIP perk. Your details drop straight into every task, hook and email.
Each day shows exactly what to post, what to say on stories and when to email. Tap the copy kit for hooks and talking points. Tick, confetti, done.
Every day in the plan has a reason behind it. Each week does one job, so by the time your offer opens, the people seeing it already trust you and have been waiting for it.
Get new people finding you, with trial reels doing the heavy lifting.
Turn new followers into warm leads with your freebie or VIP list.
Build the hype so people are ready to buy before doors open.
Give people a reason to buy now, right through to your last day.
A guide for every post, story and email.
Posts, stories, emails and to-dos from your start date until doors close, with "you are here" so you never lose your place.
The hook, the caption structure, what to talk about, your CTA and how to film it. Copy it straight into your notes app.
Subject lines and talking points for early access, doors open and last chance, so your list hears from you at the right moments.
Straight from The Valzacchi Collective Hook Bank, including viral reel hooks with full caption structures. Your offer drops in on its own.
How I write so it sounds like a real person, how I sell on stories without it feeling salesy, and how I use trial reels to reach new people.
Your offer and ticks save on your own device and never get sent anywhere. Switching phones? Back up your progress and restore it.
Pull a hook from the hook bank.
Here are a few hooks from inside the planner, filled in for a candle business so you can see how they land. Inside, they fill in with your offer, and the dashed bits are yours to finish.
hi, I'm Cass 🤍the person behind the planner
I built my business on organic content.
I left corporate in 2021 and built a digital product business entirely through organic social media, with no ads. These days I help small business owners who run the whole thing themselves build socials that fit the hours they've actually got.
This planner is the launch rhythm I'd hand a friend who wanted a big Black Friday but had no time to work out the plan. It's the same thinking I use in my own business, broken into one small job a day.
Black Friday Launch Planner
your private, interactive planner xx
What's included
- The interactive day-by-day planner, for service or product businesses
- A copy kit for every post and an email kit for every send
- 76 plug-and-play hooks from The Valzacchi Collective Hook Bank
- My rules for writing, stories and trial reels
- A catch-up list if you're starting later, plus backup and restore
- Works on your phone, tablet or laptop, nothing to download
Instant access. Your planner link and password arrive by email straight after checkout.
Your questions, answered
Is this for service or product businesses?
Both. You choose at the start and the whole plan rewrites itself. Service businesses get a freebie, early access list and limited spots. Product businesses get a VIP list, discount code reminders, shipping cut-offs and a Cyber Monday finish. Digital products count as products.
I'm already flat out. How much time does it take?
Most days it's one post and a few stories, with an email on the big days. The hooks, talking points and subject lines are already written, so your time goes on filming and posting. Open it with your morning coffee and you'll know what the day needs.
It's already November. Am I too late?
No. Your plan starts the day you open it and runs through to the day your sale ends. If you start later, your first day comes with a short catch-up list of the setup jobs so nothing important gets missed.
Do I need to download anything?
No. It opens in your browser on your phone, tablet or laptop. You can save it to your home screen so it's one tap away each morning.
Who can see my plan?
Only you. Your offer details and ticks are saved on your own device and never sent anywhere.
Can I switch from my phone to my laptop?
Yes. Tap "Back up your progress" in the planner, copy your code, then restore it on the other device and everything comes with you.
How do I get access after I buy?
Straight after checkout you'll get an email with your planner link and password. You only need the password once on each device.
the clock is ticking, gently
Black Friday is this close.
Start today, and by tonight you'll know exactly what tomorrow needs from you.
xx Cass
A day-by-day plan for the four weeks before Black Friday, made for anyone selling something this year. Pick whether you sell a service or products, pop in your offer, and the whole plan rewrites itself around you: what to post, what to say on stories and when to email, with hooks and talking points already written. Then tick it off as you go.
Instant access. Your planner link and password arrive by email straight after checkout.