Your marketing consultant.
In your back pocket.
Strategy, copy, and brand direction shaped around your voice and the people
you're actually trying to reach. A marketing brain that already knows your brand
and shows up whenever you need it.
FROM A$19.99 PER MONTH | CANCEL ANYTIME | NO LOCK-IN CONTRACTS | BUILT FOR SMALL BUSINESS
WHAT THE BACK POCKET AI ACTUALLY IS
A marketing consultant
at your fingertips, 24/7
Whether you're building a personal brand, running a small business, or managing multiple clients,
The Back Pocket AI is the support that sits in your back pocket and shows up whenever you need it.
A strategic brain trained on real marketing frameworks, real platform knowledge, and real brand strategy that already knows your specific brand, your tone, your audience, and your goals before it writes a single word.
Come to it with a question about what to post this week and it gives you actual direction rather than a vague list of ideas. Paste in a caption draft and it tells you specifically what's not landing and rewrites it in your voice. Ask it to build a story selling sequence and it produces one matched to your offer, your audience, and the energy your brand carries, rather than a swipe file pulled from a template bank.
Think of it as having access to a senior marketing consultant around the clock. One who already knows your brand inside out, never needs re-briefing, and produces work you can actually use without spending an hour editing it into something that sounds like you.
Everything it actually takes
to grow online.
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A scene-level profile of who you're actually talking to. Their internal monologue, what they're afraid to admit, the specific moment they're in right now, and what's actually stopping them from buying. The kind of audience insight that changes how you write every caption going forward.
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Five content pillars built from your actual brand and your audience's psychology, each populated with specific, usable ideas per format. Ready-to-film concepts with hook direction, format guidance, and a clear sense of the emotional job each piece is doing for your audience.
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Captions written in your actual voice rather than a polished approximation of it. Feed posts, TikTok scripts, reel hooks, bio copy, and email subject lines, all shaped around your tone and the specific person you're trying to reach, with the understanding of what makes copy convert built into every output.
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Built on the six carousel frameworks that actually convert in 2026, covering everything from hook writing through to slide-by-slide structure and copy. The AI understands when a carousel should educate versus when it should sell, and produces the right version of each without the content feeling like a checklist.
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Full multi-slide story sequences built for your specific situation: launching something live, warming a cold audience, building a waitlist, or sharing proof. Seven sequence types matched to what you're trying to do. Plus single-slide story sells for when you need something fast and high-converting.
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Platform-specific advice that actually reflects how each app works. For TikTok that means algorithm mechanics, native content behaviour, and hook psychology. For Instagram it means layered storytelling, engagement loops, and stories strategy. Guidance built on how these platforms actually function rather than the kind of advice that tells you to "just post consistently."
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A bio that tells the right person they're in the right place within three seconds. Written to communicate who you are, who you help, and why they should stay, in a way that converts profile visitors into followers and followers into buyers. Tested against what actually works on each platform.
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Sales page headlines, subheadings, checkout copy, and offer positioning built on the framework that makes low-ticket and mid-ticket offers convert. Outcome-first language, price positioning, and objection handling baked in. The AI asks the right questions before writing anything so the copy matches your actual offer.
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The Behaviour → Consequence → Solution framework applied to your brand. Content that names what your audience is actually doing, shows what it's costing them, and positions your offer as the thing that changes it. Building an audience and building a business from that audience are two different problems, and this is where the second one gets addressed.
NO AI-Sloppy Copy
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Carousel Frameworks
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Content That Sells
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No Lock In Contracts
✳︎
Understand Your Audience
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Solidify Your Content Pillars
✳︎
Credits Roll Over Each Month
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Full Social Media Strategy
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Story Selling Sequences
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NO AI-Sloppy Copy ✳︎ Carousel Frameworks ✳︎ Content That Sells ✳︎ No Lock In Contracts ✳︎ Understand Your Audience ✳︎ Solidify Your Content Pillars ✳︎ Credits Roll Over Each Month ✳︎ Full Social Media Strategy ✳︎ Story Selling Sequences ✳︎
THE PROBLEM WITH EVERY OTHER AI TOOL
You've tried AI for your marketing.
It still sounds like a robot.
You've spent time on it. Trained it on your tone, copied in your brand guide, tried every prompt format you've seen on Instagram. And what comes back is still technically correct, and completely flat. The kind of writing that could belong to any business in any niche anywhere. Generic advice anyone could have googled. Captions that sound like they went through a checklist rather than a human brain.
The problem runs deeper than prompting. Most AI tools have no real framework for what makes content convert. The output lands flat because there's no understanding of why a caption gets saved and shared versus scrolled past, no ability to write a story selling sequence that feels like a conversation, and no way to look at your audience and identify what's actually holding them back from buying.
"The content that lands is the content that feels lived in. Writing that's grounded and specific stops a scroll in a way that polished, generic copy never will."
The Back Pocket AI was built with a completely different knowledge base.
The actual strategy frameworks that sit behind content that converts: carousel structures, story selling sequences, audience psychology, hook formulas tested in real accounts, TikTok and Instagram platform mechanics, and how to sell without sounding like you're selling. That knowledge shapes every single response.
THE BRAND DNA FEATURE
It already knows your brand
before you say a word.
Every plan includes at least one Brand Profile, where you can upload your brand dna (brand guidelines) to keep a stored record of your tone, messaging, values, your audience, and overall goals. Once it's set up, every conversation starts from that foundation. There's no re-explaining your business, or re-training the AI, and absolutely no need for pasting in your brand guidelines every time you open a chat.
You just ask your question and the response already sounds like you, addresses the right people, and reflects what you're actually trying to build. A tool that needs constant managing is a different thing entirely to a consultant who already knows the client. This works like the second one.
Your tone, stored on file
How you write, how you speak, what words you'd never use, what your brand sounds like at its best. Every response reflects it without you needing to describe it.
Multiple profiles for
multiple brands
On the In Hand and On Speed Dial plans, you can store multiple Brand Profiles. Switch between brands and the AI always knows which one it's working for.
Your audience, already understood
Who you're talking to, where they are in their life or business, what they're struggling with, what motivates them to act. The AI knows who it's writing for before it writes anything.
Your goals, reflected in
every output
Whatever you're working toward right now, whether that's growth, an upcoming launch, or converting the audience you already have, the strategy direction reflects it without you having to re-state it each time.
How it compares to
everything else you've tried.
Most AI tools give you the same output regardless of who's asking. This one is built differently from the ground up.
| The capability | Generic AI tools | The Back Pocket AI |
|---|---|---|
| Knows your brand voice before you ask | ✗ Re-explain every time | ✓ Brand DNA on file |
| Content that converts, not just looks good | ✗ Generic engagement tips | ✓ Conversion frameworks built in |
| Platform-specific Instagram & TikTok strategy | ✗ Surface-level advice | ✓ Algorithm mechanics & psychology |
| Story selling sequences (not just captions) | ✗ Basic caption help only | ✓ 7 full sequence types |
| Carousel strategy with real frameworks | ✗ No framework knowledge | ✓ 6 carousel types, slide by slide |
| Audience psychology at scene level | ✗ Demographic summaries | ✓ Deep dive profiling |
| Sells without sounding like a sales pitch | ✗ Transactional copy | ✓ Human-first selling frameworks |
| Sounds like you, not a template | ✗ One size fits all | ✓ Voice-matched to your brand |
| Knows the difference between posting and building | ✗ Treats all content the same | ✓ Strategy over output |
WHO THIS IS BUILT FOR
Small business owners who are done
with advice that doesn't actually fit
(And done fighting with AI to actually understand & remember them)
The Back Pocket AI was built for the business owner or creator who knows they need better marketing support and has tried a few things that haven't delivered. Someone who wants a tool that actually understands their brand before it opens its mouth.
You're running a personal brand or small business and you know your content could be working harder. You're showing up, you're posting, but the engagement doesn't translate and you're not sure what's missing.
You've tried using AI for your marketing and the output sounds nothing like you. It's polished in the wrong way, overly formal, or so generic it could belong to any business on the internet.
You want strategy support alongside the content output. Someone who can tell you why your content isn't working and what to do instead, rather than handing you a list of post ideas and leaving you to figure the rest out.
You're managing more than one brand, whether that's your own alongside a client's or multiple business accounts, and you need something that keeps them clearly separate and always sounds like the right one.
You want to sell on social without it feeling like selling. You know your audience can smell a pitch from three slides away and you need content that converts through genuine connection rather than pressure tactics.
You're in a launch, a growth period, or a content rut and you need real, specific, immediately usable support. Something you can open and act on today, rather than a course to work through or a template to interpret.
Pick the plan that fits
where you're at right now.
All plans include Brand DNA and full access to The Back Pocket AI's strategy knowledge base. Cancel any time, lock-in free.
Back Pocket
Your entry point into having real strategy support whenever you need it.
Monthly credit allowance for conversations with The Back Pocket AI
Personalised, context-aware brand support
1 Brand Profile
Your tone, messaging, values and goals stored on file so every response sounds like you.
Email support
Perfect if you have one brand and want a strategy brain in your back pocket whenever you need it.
Get Started — A$19.99/moIn Hand
For when you're ready to go deeper and need support that keeps up with you.
Generous monthly credit allowance for longer, more detailed conversations, perfect for launch plans, selling sequences and content calendars
Voice-to-text input for hands-free use
3 Brand Profiles
Managing more than one brand? Switch between them and the AI always knows which one it's speaking for.
Priority support
Perfect if you're across more than one brand, in a launch period, or want support that genuinely keeps up with you.
Get Started — A$29.99/moOn Speed Dial
For the person who wants it all, fast, and without limits.
Maximum monthly credit allowance for unlimited, in-depth conversations
Fastest response times
Voice-to-text input for hands-free use
Unlimited Brand Profiles
Managing your own brands or looking after multiple clients, everything lives in one place with no limits holding you back.
Dedicated priority support
Ideal if you're managing your own brands or looking after clients and want a plan that grows with you.
Get Started — A$49.99/moFrequently Asked Questions
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ChatGPT is a general-purpose tool. The Back Pocket AI is trained on a specific knowledge base covering carousel frameworks, story selling sequences, TikTok and Instagram platform mechanics, audience psychology, hook strategy, and brand voice principles built for social media growth. It understands what makes content actually convert, which is a different thing to generating grammatically correct copy. It also stores your Brand DNA so it always starts from your brand rather than a blank slate.
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That's the whole point of the Brand Profile section. Once your tone, messaging, audience, and goals are stored, every response reflects them without you having to describe yourself again. Most users notice it straight away. The output sounds like something they'd actually post rather than something they need to spend 20 minutes rewriting into their own voice.
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Your Brand Profile stores your brand's tone of voice, values, messaging, audience details, and goals. The AI uses it as the foundation for every conversation so responses are shaped around your brand from the start. Setting it up is a guided conversation inside the platform and most people have it done in under 15 minutes. Or, if you have a Brand Guidelines that’s already existing, you can simply upload this straight away!
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Yes. The In Hand plan includes three Brand Profiles and the On Speed Dial plan includes unlimited profiles. Each profile keeps brands completely separate. Switch between them and the AI knows exactly which brand it's working for without you needing to brief it again.
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The primary focus is Instagram and TikTok, with deep platform-specific knowledge for both. It covers feed posts, reels, carousels, stories, TikTok scripts, and bio copy across both platforms. The strategic principles also apply broadly to other content formats including email, sales pages, and offer copy.
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Credits reset monthly at your billing date. If you find you're regularly hitting your limit, upgrading to the next plan gives you more credits and typically works out more cost-effective than consistently running short. Alternatively, if you’re only anticipating higher usage for a limited time period you can Top Up Credits within your account to be able to keep chatting with the AI.
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Yes. No lock-in contracts, no cancellation fees. You can cancel any time and your access continues until the end of your current billing period.
What People Are Saying
Posting and hoping is a slow way
to build something that actually works.
A brand consultant that already knows your business, gives you strategy and copy you can actually use, and sounds nothing like a robot. From A$19.99 a month, cancel any time, no lock-in.