The Strategic Blueprint

No more 'what do I post?' spirals. Just tailored strategy, structure, and content prompts that finally make sense, feels achievable and gets results.
Handed to you on a silver platter so you can stay in control of your socials without spending hours trying to figure it all out.

Singular Platform Plan

Perfect if you're focusing on just one platform & want a clear, consistent strategy without the overwhelm.

Includes:

  • Strategic Audit + Realignment Plan

  • Monthly Content Plan

    • x20 Post Guides + Format Suggestions

    • x20 Story Guides

    • Caption Prompts

    • Hook + CTA Guidance

    • Hashtag Guidance

  • Trend Identification & Adaption Guidance

Dual Platform Plan

For the business juggling two platforms and ready to streamline, align and show up with confidence across both.

Includes:

  • Strategic Audit + Realignment Plan

  • Monthly Content Plan

    • x20* Post Guides + Format Suggestions

    • x20* Story Guides

    • Caption Prompts

    • Hook + CTA Guidance

    • Hashtag Guidance

  • Trend Identification & Adaption Guidance

*number provided per platform, so x40 total

Krissi -

“JUST WANT TO SAY A MASSIVE SHOUT OUT OT CASS, I’ve done two content programs with the Valzacchi Collective! It has been super interesting learning about font styles, camera advice and learning more about where to be posting eg Stories, Reels and more! I’m grateful for all he work you’ve put in and absolutely noticed the difference!! After 12 years in business it’s still amazing what you can learn and implement even finer details to create more engagement!”

Jamie -

“Cass has gone above and beyond to bring clarity and direction to my business. I was feeling overwhelmed with branding decisions - everything from choosing the right fonts to designing cover images - and I wasn’t sure how to create a cohesive look for my page. Cass took the time to understand my vision and showed me exactly what would work best for my brand.

What really stood out was her dedication to making the process easy and personalised. She didn’t just give me suggestions, she crated custom videos to walk me through how to edit and refine my designs, ensuring I felt confident moving forward. She also shared creative content ideas that made it so much easier for me to stay consistent and confident in my messaging.”

Courtney -

“CASS! I honestly cannot thank you enough! I have just gone live with my business and I've had sales come through straight away! Couldn’t have done this without you. Your guidance with branding, content, editing and all the tips and tricks when it comes to knowing your audience have been a huge game changer 🔥 THANK YOU!!”

Molly -

“Hi Lovely! I just wanted to say thank you so much for all your help! The content ideas you provided and the strategies to upscale my content have made a huge difference! I’ve already had 4 brands reach out to me for paid collaborations. I’ve been posting my content on Instagram, and it’s amazing to see that other brands are starting to notice me! Truely grateful for your support & expertise!”

Grace -

“CASS! I am absolutely in love. I’m so grateful for you for putting up with me and all my crazy women notes. You absolutely listened roo me and did exactly what I wanted! I am so thankful and all your amazing work. Thank you, thank you, thank you x”